Essay --

â€Å"Different Shades of Achilles Character† ​This paper is based on a great poem named â€Å"The Iliad†. This poem has various difficulties for the readers and based on many characters. In fact this poem covers many different themes such as interaction between fate and free will, pride, pursuit of glory and glory of battle and horror of war are the key themes that covers by the author. These themes are very difficult and complicated for the reader who read this poem first time. The key and main character of this poem is Achilles; we can say that he is the hero of this poem (Russell Selva 18.92-4) ​Achilles is a child and portrayed by the author as a resentful, proud and insignificant character. The character of Achilles provides to exhibit heroic qualities even in today society. When his one of the best and most loyal friend Patroclus dies, we can see a sudden change in Achilles character drastically. In fact he tackles with a very drastic horror of death, so he puts his all immature ways to fulfill duty to his friend, competitors and his principles. In a way we can say that the character of Achilles is an analogy for the evaluation from youth to maturity level of life (â€Å"N.S. Gill’s Ancient Classical History†). ​In fact Achilles possesses his character as a superhuman and strengthen person of this world with close relationship with the gods. Achilles has the marks of great warrior and shows by his personality in the mightiest man in the Achaean army. The depth of his character flaws in very consistent manners which has hampered the ability to act with nobility and integrity of Achilles throughout the poem. In fact he has no idea and no strength to control his pride that flow up with that pride is injured. This attribute of this poem leave... ... his youthful brashness mercilessly insults Agamemnon in the same book of this author. Because the refusal is to let him go his anger and concern for his own future and also very helpful to indicate a more adolescent or young adult viewpoint while his childless. When prime comes to retrieve the Hector Achilles treats him respectful manners. He is finally seen to the heart of his fury and pointless and distractive individual. He shows that who he treats his enemies with respect and courtesy because they are human as well and he also treat them as a loyal and good human. In this whole poem the progress of Achilles character can be seeing very easily from child to an adult. He is the spiteful rage in the beginning to the compassionate respect in the end of epic, so Achilles development mirrors of a stereotypical human from childhood the level of maturity (Homer, 13-16).

International Journal of Retail & Distribution Management Essay

Introduction Sales promotion is the offer of an incentive to induce a desired sales result (Gilbert, 1999). For our purposes promotional techniques, within UK supermarkets, have been taken to be â€Å"value increasing† promotions (i. e. coupons and price deals) and â€Å"value adding† (i. e. premiums, prizes/contests/sweepstakes, samples, point of purchase display, demonstration and loyalty cards). Sales promotion consists of a wide variety of short-term tactical promotional tools aimed at generating a desired response from customers. Although there is a shift in marketing communications, away from advertising towards sales promotions, there is no consensus among researchers that sales promotions lead to repeat purchase. It is agreed, however, that price promotions can result in a short-term increase in sales (Smith and Sinha, 2000; Banks and Moorthy, 1999; Kopalle and Mela, 1999; Diamond, 1992; Gupta and Cooper, 1992; Bawa and Shoemaker, 1987). It is also important to note that studies of price promotions also show that customers who take advantage of a price promotion often return to their favourite brands (Ehrenberg et al. 1994; Brandweek, 1994). There is a large body of literature, which has examined consumer response to sales promotions, especially coupons (Krishna and Zhang, 1999; Huff and Alden, 1998; Leone and Srinivasan, 1996; Bawa and Shoemaker, 1987, 1989; Gupta, 1988, 1993; Blattberg and Neslin, 1990). Coupons and discounts are the most widely used promotional tools. However, relatively little research has focussed on value adding promotions. In coupon promotions retailers maintain the original price of the product and it is only coupon holders who are entitled to a discount. As buyers are not subject to a reduction in sales price there is no need for them to adjust their internal reference prices downwards, as is the case with discount promotions. Therefore, coupon promotions should be more attractive than discount promotions in improving the transaction value of the product. However, consumers must keep track of the coupons and produce them at the place of purchase. If consumers are used to utilising coupons then they are likely to have a more positive attitude towards them (Huff and Alden, 1998). Also, if a The authors D. C. Gilbert is Professor of Marketing and N. Jackaria is a Researcher, both at Surrey European Management School, University of Surrey, Guildford, UK. Keywords Sales promotion, Retail trade, Food industry, Marketing Abstract UK supermarkets need to be able to assess the current efficacy of the budget they allocate to promotional activities aimed at boosting sales. Therefore, the main objective of this article is to investigate consumer response to the four different promotional deals most commonly used in UK supermarkets: coupons, price discounts, samples and â€Å"buy-one-get-one-free†. Multi discriminant analysis was used on a study of 160 respondents to analyse whether there was an association between the four consumer promotional approaches and respondents’ reported buying behaviour. The findings indicate that only price discount promotions proved to be statistically significant on consumer’s reported buying behaviour. Purchase acceleration and product trial are found to be the two most influential variables related to a discount. For â€Å"buy-one-get-one-free†, while the result is not significant, the two variables, brand switching and purchase acceleration are statistically significant.

QA Auxiliary Verbs in Spanish

Question: Does Spanish have any auxiliary verbs other than haber? Answer: Yes, but their usages arent always parallel to the English usages of auxiliary verbs. In general, forms in English that require an auxiliary verb (other than the forms that are translated using haber) dont require auxiliaries in Spanish. A sentence in English such as I will leave becomes saldrà © in Spanish, the simple future tense,  not needing a separate word for will. And I am leaving can be expressed simply as salgo. However, the verb estar can be used as an auxiliary with the present participle, although such a usage is  less common than in English. For example, I am leaving can be expressed both as stated above and by saying estoy saliendo. And while its not really an auxiliary in Spanish, the verb poder (to be able) can be used for the English auxiliaries can and may (although there are a variety of other ways to translate may). For example: Puedo salir, I can leave. Notice similarly that infinitives (such as salir in the previous example) can follow any number of verbs. For example, you can say decidià ³ salir (he decided to leave), quiero salir (I want to leave) and pensaba salir (I thought about leaving or I intended to leave). These verbs arent really functioning as auxiliaries; instead, the infinitives are functioning as something similar to objects.